The Flutie Effect Эффект Флюти

автор: Денис Песков

Читаю по диагонали книгу Sports: Why People Love Them! Наткнулся на интересный феномен "Эффект Флюти". В двух словах — успехи университетов в студенческих чемпионатах приводят к последующему всплеску в абитуриентах.

The “Flutie Effect” refers to Boston College’s 30 percent enrollment increase in the two years after quarterback Doug Flutie’s “Hail Mary” pass that beat Miami in 1984. Although Boston College did not go on to win the mythical national championship in college football in 1984, the media’s positive portrayal of the seemingly over-achiever Flutie’s accomplishments was enough to entice a number of people to enroll at BC. (Flutie won the Heisman trophy that year, an honor bestowed upon college football’s best player based on voting from a panel of sports writers across the nation.) Indiana University professor Murray Sperber (author of several books on college big-time sports) receives credit for coining the term “Flutie Effect.”

Motivated by the enrollment statistics that led to the naming of the “Flutie Effect” at Boston College, brothers Jaren Pope (an assistant professor in applied economics at Virginia Tech) and Devin Pope (an assistant professor at the University of Pennsylvania’s Wharton School) conducted their own research to see whether or not the Flutie Effect is applicable at other schools.
The brothers compared information on freshman classes at 330 NCAA DivisionI schools with how the school’s teams fared from 1983 through 2002 (Potter, 2008). Among their conclusions:

• Any college that makes it to the field of 65 for the Men’s Basketball Tournament will see an average increase in enrollment of 1 percent. Schools that make it to the “Sweet 16” in the tournament see an average 3 percent boost in applications the following year. While the college that wins the championship is likely to see a 7 to 8 percent increase in enrollment the following year.
• George Mason University (outside Washington, D.C.) enjoyed a whopping 22 percent increase in freshmen applications following its magical run in the men’s tournament in 2006—they reached the Final Four.
• Applications go up 7 to 8 percent at all schools that win a national championship
in football.
• Schools that finish in the Top 20 rankings in football have a 2.5 percent gain.
As these statistics indicate, Americans do not simply love sports, they love sports winners.

В этой статистике мне интересно, какую долю в тех, кого привлекли спортивные успехи университета составляют абитуриенты, нацеленные именно на спортивную карьеру в нем.
Другие подробности и ссылки здесь: http://en.wikipedia.org/wiki/Flutie_Effect